—case study

Agency
Leo Burnett

Client
Raising The Roof

Year
2017

Raising the Roof is dedicated to preventing homelessness. Every year, they sell winter hats to raise money for the cause. 

This year, we went to the places homeless people are forced to call home and created pop-up shops there. The location of the street shops added context to why your donation is important. Buying a hat here today, helps keep someone from living here tomorrow.

Our campaign generated over 8,353,000 earned media impressions, receiving extensive coverage both nationally and internationally, amplifying our reach and impact.

Results

+21%

TOQUE SALES

+65%

ONLINE SALES

+8,353,000

EARNED MEDIA IMPRESSIONS