Agency
Leo Burnett

Client
Bell Canada

Year
2016

As part of our commitment to supporting and empowering Canadian athletes during their participation in the Rio Olympics, Bell Canada sought a packaging design that would serve as a source of inspiration. The resulting design was meticulously crafted to embody the journey to the podium, with each side symbolizing one of the medal steps – bronze, silver, and gold.

Each box was carefully handmade in Toronto, Ontario, with a telescopic cover designed to fit a variety of devices.