Agency
Publicis Canada

Client
Rogers

Year
2025

How does a brand that’s seen as premium and expensive appeal to cost-conscious families? We needed to get Canadians to understand that Rogers had affordable wireless plans that were perfect for the whole family.

When families choose wireless plans, parents are typically on a premium plan while their kids are on a plan with a budget brand that offers inferior service. But when you add more of your family to a Rogers 5G+ plan, you get more. More savings, more perks and more of all the things you want from a phone plan. Which means the whole family can Plus It Up.

We used music and dance to craft a strong visual statement about what connection really looks like, and demonstrated the ease and convenience of putting the whole family together on Canada’s most reliable 5G+ network.