Agency
Publicis Canada

Client
Rogers

Year
2025

Just four weeks before the start of the Toronto International Film Festival in 2024, Rogers announced that they were the new Presenting Sponsor.

In no time, we had to prove to passionate movie lovers that Rogers brings the best in film to Canadians and cement its status as the country’s leading entertainment company.

Recognition
Marketing Awards—Silver, Shortlist
Epica Awards—Bronze
The One Show—x2 Shortlist
ADC—x4 Shortlist
New York Festivals—Shortlist

We created two cinema spots to play before TIFF screenings based on the insight that during TIFF, everybody in Toronto transforms into a film buff. And we mean everybody. For 11 days, everyone’s a critic.

We flooded Toronto with eye-catching out of home placements using language that helped us relate directly to film fans across the city.

To further highlight Rogers as Canada’s communications and entertainment company, we gave customers exclusive access to the red carpet through our Beyond the Seat program. On social, we worked with Rogers’ talent to bring all the action from the red carpet to all of our followers so they could follow all the action.