Agency
Leo Burnett
Client
Leo Burnett, Toronto
Year
2015
Some things are spherical. Some are polyhedron. Others are in impossible-to-open clamshell plastic. That’s why we made three designs, so no matter what shape you’re giving, you can wrap like a mall pro. Triangular hugs odd angles. Square for sharp corners. And Yupo paper is unrippable and reusable for everything else. It’s like wrapping one gift in another gift.
We created three custom-made holiday wrapping papers designed to wrap items of any shape. Packaged in a convenient tube, these sheets were sent to Leo Burnett clients as a festive gesture.
Recogition:
Cannes Lions — Promotional Design (Bronze)
ADCC — Design (Silver)
Young Guns Award — Design (Finalist)
Applied Arts — Young Blood Design
Applied Arts — Craft: Printing